MAILCHIMP

Collision Conference

Read the Case Study

Challenge

Develop, design, fabricate, and activate an experiential trade show booth that communicates Mailchimp is an all-in-one marketing platform that empowers small business in real life and connects with attendees through a measurable interactive engagement online following the event.

Approach

Designed an organic 2-sided wall structure that utilized attendee-activated projection mapping on one side to immerse attendees in a creative education style to learn about Mailchimp's all-in-one marketing platform. The other side featured four stations for attendees to interact with a Mailchimp representative and demo their all-in-one marketing platform.

Results

The interactive projection mapping engagement was a huge draw for attendees, bringing them in to experience the exercise. This increased overall traffic and created the opportunity for in-depth conversations.

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