Farm Progress ShowRead the Case Study
Launch the Corteva Agriscience brand, the newly formed agriculture company resulting from the Dow Dupont merger.
Create an experience consistent with and supportive of the new brand that creates a buzz and impact with attendees, media, and the industry through an environment which energizes sales teams and enables them to have professional, meaningful interactions with prospects and clients.
The Corteva space at Farm Progress was the center of attention for the show. The front facade drew the audience in and the engagement inside generated high interest. Throughout the course of the show, Corteva captured nearly 50% share of voice on social media and over 90K organic impressions on Facebook and Twitter.