BAXTER HEALTHCARE

American Society of Nephrology Kidney Week (ASN)

Hamilton created an open floor plan with multiple interactive touch points allowing visitors to explore the entire Baxter Renal Portfolio, such as vertical touch screen kiosks, product demo stations, and a hologram VR activity. Baxter increased lead capture by over 30% from the previous year and enhanced their brand presence with the larger-than-life Baxter brand mark.

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