National Business Aviation Association (NBAA)Read the Case Study
Aloft was undergoing a rebranding from the long-standing name, PATS. The new mark and supporting material were far more sophisticated, so the implementation needed to be bold and all-inclusive.
The new identity was elegant and simple, and that was the driving force for the design of the space. The focus was on their new logo and what the voice and tone of the new brand meant.
Aloft increased traffic 110% over the previous year. The booth won the BeMatrix award for best in its division and was published in Exhibitor magazine. The debut was more than the client had ever hoped for and has successfully made the transition to a globally recognized brand in their field.