CONSUMER ELECTRONICS SHOW (CES), 2019
As RCA began celebrating 100 Years of Magic, Hamilton was asked to highlight RCA’s technological contributions to American ingenuity worldwide during the Consumer Electronics Show (CES).
Hamilton curated a brand experience in a 30’ x 40’ space that allowed attendees to interact with product innovations by RCA over time. Some products featured included an RCA Radiola from the 1920s, a 10-inch tabletop television from the 1940s, retro alarm clocks from the 1950s, hi-fi stereos from the 1950s, and mp3 players from the 1990s.
We worked with RCA to source key products from each decade and create vignettes that inspire nostalgia and showcase how RCA has been part of everyone’s lives and will continue to be – today, tomorrow, and well into the future.
We launched a social media photo op campaign featuring Nipper, the six-foot tall RCA mascot. Attendees were encouraged to snap a photo of Nipper and share to social for a chance to win a $100 Walmart gift card.
Attendees posted over 100 Tweets and Instagram posts using #RCA100, and the content garnered over 115K social media impressions. Additionally, RCA received a large amount of positive press coverage.