NORTH AMERICAN COMMERCIAL VEHICLE SHOW, 2017
Hamilton was challenged to create an exciting, completely new appearance for Cummins at the first year of a major new commercial vehicles event debuting in Atlanta. The North American Commercial Vehicle Show (NACV) is the most important event in North America for Cummins’ commercial engine business.
In collaboration with numerous company stakeholders and Cummins’ global agency, Hamilton designed and produced a 50’ x 60’ two-story solution that launched a new campaign for Cummins: Powering a World That’s Always On. All exhibit components, product displays, interactives, and thematic video were reconceived for this event.
The exhibit received heavy attendee traffic throughout the show. Conference spaces were fully engaged for scheduled meetings with customers, partners, and industry press. The presence of numerous products and AEOS – Cummins’ electric-powered concept truck – garnered major attention. An augmented reality interactive presentation promoted the launch of Cummins’ electrification business.