AMERICAN SOCIETY OF NEPHROLOGY KIDNEY WEEK, 2017
Hamilton was tasked with creating a collection of engagement areas to showcase the Baxter Renal Portfolio and educate the audience at the American Society of Nephrology Kidney Week.
Hamilton created an open floor plan, allowing visitors to explore the entire portfolio in an interactive fashion across the 20’ x 40’ space. Streamlined vertical touch screen kiosks allowed for clear traffic flow throughout the space. Hologram VR activity also provided a 1:1 experience within the space as an alternative to the product demo areas.
Baxter increased lead capture by over 30% from the previous year and enhanced their brand presence with the larger-than-life Baxter brand mark.