Beginner's Guide to Calculating Trade Show ROI

If you’re new to event marketing, the term “ROI” may send you cowering behind the nearest pop up banner. We’re here to break it down for you and lay out the basics of how to calculate your trade show ROI.

Decoding ROI: What Metrics Matter to You?

Return on investment (ROI) can mean a lot of things in the trade show and event marketing world. While traditionally thought of in terms of dollars and cents, ROI essentially examines what you got for what you spent.