• Strategy
• Fabrication
• Program

CUMMINS Inc.

The Show Experience

Hamilton worked with Cummins, a global power leader in engines and related technologies, to introduce its latest generation of the QSL9 engine, an engine with near-zero emissions. The exhibit highlights this new product along with the company’s related technologies and components to the global marketplace for construction products and services. This new exhibit design concept accommodates six business units, eight engine displays, a press area as well as features new product and merchandise store. The upstairs area offers open seating, refreshment space, and two conference rooms.

Enhancing the Experience

The exhibit uses cohesive exhibit properties designed in a white minimalist style, highlighting the client’s products.

The floor plan is arranged using a gridded format facilitating organized and strategic traffic flow

Hamilton employs a tactical signage hierarchy to create high visual impact on the exhibit hall floor in addition to detailed product descriptions within the booth.