“The response to the new stand was overwhelmingly positive. The custom enhancements make it easier to demo the product, meet with attendees, and a sense of pride in the company was greatly enhanced.”
Hamilton’s experience in the global market helped iDirect communicate its growing presence in the global satellite market with a custom exhibit for use throughout the world and throughout the entire exhibition season. Long-term relationships with overseas vendors and partners allow Hamilton to design, build, and manage participation in shows on three continents. As a result, at iDirect’s first show, booth traffic and attendance at scheduled events increased and show leads increased by 40 percent over the previous year. In fact, the experience was so successful, iDirect doubled its booth space for the following year.
State-of-the-art audiovisual and broadband integrations emphasize iDirect’s sophisticated product technology.
The multifunctional design allows space for product demonstrations, meeting, socializing, and education.
Different scales of branding communicate with attendees both from across the floor and up close, engaging customers at multiple visual points.