Exact Target

The Show Experience

Exact Target had previously been using a smaller “pop-up” display and came to Hamilton to create an exhibit with a larger presence as well as a way to incorporate work stations where its product could be demonstrated. Working in our unique team structure where subject-matter experts from different fields collaborate on design, production, and logistics, Hamilton fabricated an attractive custom display which packs and ships in just three cases. The display offers a distinctly custom feel with the simplicity of a portable/modular type display. In addition, Exact Target is a hybrid turnkey account and relies Hamilton to manage the show services for each event.

Enhancing the Experience

Light-weight extruded aluminum connects custom components and provides supports for the large format graphics that can be changed easily for each event to tailor marketing messages to the specific show and audience.

Attendees experience new products in action at the work/demo stations.

The large A/V screen provides extra visual interest and communicated the company’s branding.