The Show Experience
Dow AgroSciences came to Hamilton to create an indoor/outdoor environment for use at the nation’s largest outdoor farm show, The Farm Progress Show. The objective of attending this key event was three-fold: to engage with customers and prospects, showcase Dow AgroScience’s Pfister and Mycogen brand seed, and introduce the company’s new weed control system, Enlist. The enclosed pavilion, created by Hamilton, incorporated distinct areas for each brand plus unique product displays, flat screen video technology, and a space-planning concept to lead attendees through the indoor exhibit space and through to guided tours of the outdoor test fields.
Enhancing the Experience
Indoor and outdoor landscaping provides visual interest and helped guide visitors into the exhibit pavilion.
The enclosed 100x105’ indoor space features air conditioning, visual media, interactive A/V technology, and three distinct, but interconnected product areas.
High-level branding towers help define the product spaces and were so well-received that the elements have been repurposed for other events.