• Strategy
• Fabrication
• Program

“Our booth was by far the most attractive and unique at the meeting. In fact, there was an element of buzz about Lunesta throughout the show floor among physicians and exhibitors alike.”

Lunesta

The Show Experience

Hamilton Exhibits creates a complete real-world environment for the Lunesta Brand launch. Hamilton designers brought in elements of the brand’s trademarked winged character throughout with use of color, design elements, and architectural features. The brand’s positioning, “Sleep is here on the wings of Lunesta,” is evident in the overall calm, relaxing, and soothing feel of the exhibit that allowed visitors to escape into a restful environment in the midst of the show floor.

Enhancing the Experience

Luminescent fiber optics bring the brand to life and add sparkle and light.

The rotating private theater creates a calming, restful environment in which to view product information.

The shape of exhibit panels echo the Lunesta moth’s wing shapes and emphasized the brand message, “Sleep is here on the wings of Lunesta.