Doosan-Bobcat

The Show Experience

The “Bobcat Experience” is constructed of all rental assets as an outdoor show experience at Con-Expo, a global construction industry event. This turn-key solution showcases Bobcat light construction equipment in addition to Doosan heavy construction equipment and portable power. Hamilton was the company’s “one-stop shop” for development of the environment, concept through installation, including rental and on-site supervision.

Enhancing the Experience

The two-level structure features an integrated, on-site store that allows attendees to purchase branded Bobcat merchandise.

The multilevel construction projects a dominant brand presence and message.

Attendees could examine Bobcat and Doosan equipment first-hand as well as talk with company representatives in private meeting areas.