Hamilton Exhibits - 20' x 20' Exhibit- ExhibitorLIVE 2016
“THE PERFECT MIX”
Hamilton’s vision was to create a casual, comfortable, approachable place to visit; a place to engage in conversation with this target audience in an atmosphere that was non-threatening and promoted the exchange of information.
To track the success of this vision we set three objectives:
The Leads – Our total qualified leads collected the previous year was 51. The goal was to at least double that in 2016; to get over 100 qualified leads.
The Buzz – Another, perhaps less measurable, goal was to ‘generate a buzz’ on the show floor – to create some positive energy about the company with the audience and in the industry.
The Camaraderie – A third internal goal was to use this time together at the show to create camaraderie – to build a stronger sales team for the company.
350% increase in qualified leads over previous year
Received 11 RFPs within first 3 months
Live interviews with industry’s leading editors
Multiple mentions by faculty in educational sessions