Challenge

Design and produce a mobile exhibit to promote engines, related products, and the Cummins brand by facilitating the Redefining Efficiency Tour and future visitations at events and trade shows. The tour consisted of a 53' show trailer, four OEM trucks and trailers, and a supply trailer. The tour lasted eight months and traveled throughout North America.

Approach

Hamilton conducted a discovery with all stakeholders and solicited chassis bids from two supplier partners. We designed and produced the interior of the trailer and provided total project management, including assistance with tour logistics. Since the initial tour, several product and messaging retrofits have been performed at our facility.

Results

The Redefining Efficiency Tour was very successful in terms of public exposure and customer engagement. Subsequent event and trade show visits have continued this trend, providing a cost-effective platform for the promotion of the Cummins brand and products to partners and end users.

Client Testimonial

“Hamilton was an invaluable partner on this project and was able to satisfy multiple stakeholders and exceed our objectives. They delivered the show trailer on time and on budget.”