Case Studies

Objective

The overall marketing goal for Sepracor was to present the Lunesta brand with a unique, one-of-a-kind exhibit, creating a calming and relaxing environment.

Solution

The design focus was toward the integration of the winged brand character throughout the exhibit while maintaining a peaceful environment using luminescent fiber optics and a relaxing, rotating private theater.

Result

"Our booth was by far the most attractive and unique at the meeting. In fact, there was an element of "buzz" about LUNESTA throughout the show floor among physicians and exhibitors alike. We really appreciate the completely out-of-this-world solution your team was able to provide. Thanks to you and your team for being a integral part of it!"

• ADT Case Study
• Lunesta Case Study